Access China's 700M mobile gamers
without building a China team
EightSix finds your game a vetted Chinese publisher for WeChat Mini Games, TapTap, Bilibili Games and the Android stores, negotiates the terms and checks the payouts. Typically half the ad revenue to you. No upfront cost.
Mobile gamers in China
The largest mobile games market by active players
Annual mobile games revenue
In-app purchases and in-game advertising, growing year on year
of China's games revenue is mobile
Mobile is the majority of the market by a distance
Revenue model
The publisher does the work.
You typically earn half the ad revenue.
Chinese publishers adapt your game for WeChat Mini Games and the other Chinese platforms at their own cost, then monetise through in-game advertising. Publishers typically pay the developer 50% of that revenue on agreed reporting cycles: no capital outlay required, and the exact share is negotiated before you sign.
EightSix finds the publisher, makes sure the terms work for both sides, and reconciles the payouts against the contract after launch.
Your revenue share
typical share of in-game ad revenue
Upfront cost to you
publisher funds adaptation and user acquisition
Publishers shortlisted
a shortlist you choose from, not one option
IP ownership
written into the contract
Scope of work
What EightSix delivers
Your deal architect, so you enter China's mobile market knowing the terms and the numbers.
Game assessment
We review your genre, your live metrics and how the game monetises today, and give you an honest read of its fit for the Chinese mobile market before any introduction is made.
You know where you stand before any commitment.
Publisher shortlist
We shortlist vetted Chinese mobile publishers suited to your genre and metrics, with our notes on each. You choose who to meet, and where more than one wants the game you compare terms side by side.
A vetted shortlist, never a single take-it-or-leave-it option.
Deal negotiation
We negotiate every material term on your behalf: revenue share, what the source build may be used for, IP reversion and reporting obligations, and explain what each one means before you sign.
Agreement terms that protect your IP and your earnings.
Performance monitoring
After launch we reconcile the publisher's reporting and payouts against the contract, track the marketing commitments, and send you one picture of how the game is doing rather than two sets of numbers.
The deal you signed is the deal that runs.
Success-based: nothing is due until a Chinese partner signs your game. No retainer, no upfront fee.
Game Fit
Is your game a good fit?
The Chinese mobile market rewards accessible, retention-focused games. You get an honest read in your free assessment.
Hypercasual and casual
Best fitFast to scale. Short sessions suit how Chinese players use mobile, and broad appeal means little adaptation.
Merge and idle
Best fitStrong retention loops and passive play translate well, and Chinese players respond to incremental progression.
Puzzle and mid-core
Good fitEvergreen demand in China, and word of mouth among Chinese mobile players drives organic growth.
Lightweight RPG and adventure
Good fitAdaptable narrative hooks can perform well. Gacha mechanics and character customisation resonate with Chinese players.
Hardcore and large-scale MMO
Harder to scaleHigher adaptation costs, complex live ops and Chinese regulatory requirements make these harder to scale through a co-publishing model.
Timeline
From introduction to live revenue
Defined responsibilities at every stage: no ambiguity about who does what or when you get paid.
Game assessment
- EightSix: Review your genre, your live metrics and how the game monetises today for fit with the Chinese mobile market.
- EightSix: Assess the ad-revenue potential and the deal terms publishers are likely to offer.
- You: Share the build, daily actives and revenue data, and your goals for China.
Publisher shortlist
- EightSix: Shortlist vetted Chinese publishers suited to your game, with our notes on each.
- EightSix: Make the introductions and sit in on the first conversations, so terms can be compared side by side.
- You: Review the shortlist and choose the publisher that fits your goals and terms.
Deal negotiation
- EightSix: Negotiate the deal structure; publishers typically pay 50% of in-game ad revenue to the developer.
- EightSix: Make sure IP protection, what the source build may be used for, and reversion clauses are clearly agreed.
- You: Approve the final terms before anything is signed.
Build and platform launch
- Publisher: Does the technical work: localisation, Chinese SDK integration, the WeChat Mini Game build and store submission.
- EightSix: Tracks progress against the milestones in the contract and keeps the publisher communicating clearly.
- You: Provide the source build and sign off the localised version before launch.
Marketing commitment review
- Publisher: Runs the user acquisition campaigns on Douyin, Kuaishou, Bilibili and WeChat.
- EightSix: Reviews the publisher's marketing plan and spend commitment before and after launch.
- You: Receive a summary of the marketing approach and confirm the direction.
Revenue and performance monitoring
- Publisher: Pays your agreed share of in-game advertising revenue, typically 50%, on the reporting cycles fixed in the contract.
- EightSix: Reconciles the payouts and the reporting against the contract and keeps the publisher's commitments on track.
- You: Receive a monthly summary and raise anything through us, with no publisher management on your side.
What to know
Two things developers ask before signing
Here is exactly how both work. No vague reassurances.
Source code access
Chinese publishers need your source build to localise the game, integrate the Chinese SDKs and submit it to the platforms. That is standard across Chinese mobile publishing, not unique to any one deal.
EightSix negotiates the terms so the build's use is clearly scoped: what it may be used for, IP reversion and data handling obligations. You retain full ownership and never sign anything that compromises it.
Publisher accountability
Once the deal is signed, the technical and operational work is the publisher's: localisation, platform integration, user acquisition and ad monetisation. Your time after sign-off goes on approvals, not operations.
EightSix tracks the marketing commitments and the performance data, and reconciles the payouts against the contract. Anything that needs resolving, we take up with the publisher. You have one point of contact throughout.
Due Diligence
Questions we get from every developer
Direct answers. If yours is not here, it will be covered in your free assessment.
Find out what your game could earn in China.
Tell us about the game: genre, daily actives and how it monetises today. Within 24 hours on working days you get an honest read of its fit for the Chinese mobile market and the deal terms to expect. No pitch, no obligation.
Get your free assessment