EightSix connects your game with vetted Chinese publishers across WeChat Mini Games, TapTap, Bilibili Games, and major Android stores. Multiple competing offers. 50% ad revenue. Zero upfront cost.
Mobile Gamers in China
The largest mobile gaming market by active player count
Annual Mobile Revenue
In-game advertising and IAP, growing year on year
of CN Gaming Revenue
Mobile accounts for the majority of China's gaming market
Revenue Model
Chinese publishers adapt your game for WeChat Mini Games and other CN platforms at their own cost, then monetise through in-game advertising. You receive 50% of that revenue on agreed reporting cycles: no capital outlay required.
EightSix's role is to ensure you receive multiple competing offers, that deal terms genuinely protect your interests, and that the publisher pays out correctly after launch.
Your revenue share
of all in-game ad revenue
Upfront cost to you
publisher funds everything
Publisher options
competing offers, not one
IP ownership
always and entirely
Scope of Work
Your advocate and deal architect: ensuring you don't enter China's mobile market blind, under-informed, or alone.
We review your genre, existing metrics, and monetisation model to assess how your game is likely to perform in the CN mobile market: and give you an honest read before any introductions are made.
You know where you stand before any commitment.
We tap our established CN publisher network to source multiple candidates suited to your game's genre and metrics. You receive competing offers: not a single take-it-or-leave-it option.
Multiple competing offers to evaluate side by side.
We advise on every material term: revenue share structure, source build usage scope, IP reversion clauses, and reporting obligations: so you sign from a position of full understanding.
Agreement terms that protect your IP and your earnings.
Post-launch, we track in-game ad revenue, cross-reference publisher reporting, and hold the publisher to the marketing commitments they agreed to. If something's off, we escalate on your behalf.
The deal you signed is the deal being honoured.
Performance-based: EightSix earns when you earn. No retainer, no upfront fee.
Game Fit
The CN mobile market rewards accessible, retention-focused games. We'll tell you honestly during your consultation.
Fast to scale. Short session lengths align perfectly with CN mobile usage. Broad demographic appeal with minimal adaptation needed.
Strong retention loops and passive play mechanics translate well. CN monetisation preferences favour incremental progression.
Evergreen demand in China. Strong word-of-mouth sharing patterns in the CN mobile ecosystem drive organic growth.
Culturally adaptable narrative hooks can perform well. Gacha mechanics and character customisation resonate with CN players.
Higher adaptation costs, complex live ops, and CN regulatory requirements make these harder to scale through a co-publishing model.
Timeline
Defined responsibilities at every stage: no ambiguity about who does what or when you get paid.
What to Know
Here's exactly how both work: no vague reassurances.
Chinese publishers need access to your source build to localise the game, integrate CN-specific SDKs, and handle platform submission. This is standard across the CN mobile ecosystem: not unique to any one deal.
EightSix advises on deal terms so source build usage is clearly scoped: what it can be used for, IP reversion clauses, and data handling obligations. You retain full ownership and never sign anything that compromises that.
Once matched, all technical and operational work is the publisher's responsibility: localisation, platform integration, UA, and ad monetisation. Your time commitment after sign-off is minimal.
EightSix monitors marketing commitments, tracks performance data, and ensures the publisher pays out correctly. If there are issues, we escalate. You deal with us, not the Chinese publisher directly.
Due Diligence
Direct answers. If yours isn't here, it'll be covered in your free consultation.
A free 30-minute call. We'll assess your game's fit, show you what a typical deal looks like, and give you a realistic earnings estimate. No pitch, no obligation.
Book a Free Consultation