PC & Steam
Build on your PC audience.
Assess your China demand, find a publisher who understands your genre and agree the support your Steam release needs.
Explore PC publishingWe help you launch your game into China.
Your game. Your IP. Your call.
For PC and mobile studios. We find the right Chinese publishing partner and negotiate the deal. You keep the IP and the decisions.
Experience from the publisher’s side.
Our team comes from the publisher side: global paid media across 20+ territories, Asia marketing and AAA launches into China.
More about EightSix- Chinese publishers in our network
- 20+
- Territories run on global paid media
- 20+
- China became the largest player base on one AAA launch
- #1
Your next playersare already there.
Chinese players are already on Steam, in your genre, on your wishlists. Go in with advisers who work for you.
See a sample assessmentA clearer view.Before you commit.
Understand the demand, the kind of publisher that could fit, and the questions worth answering next.
Initial response normally within 24 hours on working days.
Assessment previewIllustrative example
PC strategy game / Steam
A fictional scenario showing our approach. No client data, measured results or revenue forecast.
Interest is a signal. Test what sits behind it.
Public signals
Localisation requests + active comparable games
An audience worth investigating
Location and demand still need checking
What we would verify
For this illustrative strategy game, Chinese-language comments ask for localisation and comparable games have active Chinese communities.
What we would check
- Separate language preference from player location.
- Compare review themes, pricing and localisation quality.
- Use studio-provided wishlist geography if available.
Recommendation
Investigate the audience before commissioning a full campaign. Public reviews alone do not establish the revenue opportunity.
Local knowledge.Your studio in control.
From finding your publisher to reviewing delivery, we help make the partnership work.
The right publisher. For your game.
A shortlist built around your genre, audience and ambitions. We research the fit and make the introductions. You choose who to work with.
Publisher matchingClear terms. Shared expectations.
Revenue share, marketing commitments and reporting agreed before you sign. We navigate the negotiation. You keep the final say.
China market entryLocal execution. Ongoing oversight.
Your publisher delivers the campaign. We track commitments and reconcile revenue statements, so you can see how the partnership is performing.
Reporting and oversight
Mobile games
Find the right mobile partner.
Explore Chinese publishing opportunities for your iOS or Android game, including platform adaptation, distribution and a commercial model that fits.
Explore mobile publishing
Clear scope.Shared expectations.
The initial assessment is free. Any ongoing work starts with a written proposal covering responsibilities and commercial terms.
No upfront fee. When a Chinese partner signs your game, EightSix charges a one-off fee of £5,000, or £10,000 if we also run the launch review, and that fee is credited against our share. The share is 20% of China net revenue up to £50,000, then 10% above that. Your written proposal defines the revenue covered, permitted deductions and when payments begin.
- 01
Share your game link
Send your Steam, App Store or Google Play page, or your game website. Tell us your platform, release stage and what you want to understand about China.
- 02
Get an initial assessment
A read of the available signals, the gaps and the next questions worth answering.
- 03
Decide whether to go further
Review the proposed scope and terms. Publisher introductions follow once the brief is agreed.
We navigate the partnership.You keep the wheel.
Before you decide.
What is EightSix Games?
EightSix Games is a China market entry advisory for PC and mobile games, based in Sydney and working across Chinese and European hours. We help Western studios find the right Chinese publishing partner, negotiate the deal and check what the publisher delivers after launch. We are advisers, not a publisher: we take no licence, no build and no share of your IP, and the Chinese partner funds and runs the local work. The name is the +86 dialling code for China.
Who is EightSix for?
Self-published indie and small AA studios with a PC or mobile game that is already picking up Chinese interest: Simplified Chinese reviews, a wishlist skew, Chinese-language comments or localisation requests. Most are pre-launch or recently released on Steam. Western publishers with a slate can book a fixed-fee China readiness audit instead.
What does EightSix cost?
There is no upfront fee. When a Chinese partner signs your game, EightSix charges a one-off fee of £5,000, or £10,000 if we also run the launch review, and that fee is credited against our share. The share is 20% of China net revenue up to £50,000, then 10% above that. Your written proposal defines the revenue covered, permitted deductions and when payments begin. Publishers can also book a fixed-fee China readiness audit, from £6,000 to £15,000, with no share.
Do we need an ISBN licence or a Chinese entity?
The answer depends on the storefront and proposed local activities. We assess the commercial route around Steam Global separately from a domestic release, and identify the regulatory questions to resolve before committing. EightSix does not obtain ISBN approvals.
Who owns the IP?
You retain ownership of your IP. Any publishing licence, adaptation work or source access a partner needs is scoped in the agreement. We help you define those boundaries before you sign.
What happens if the publisher underperforms?
Marketing and delivery commitments are written into the contract, and we track them monthly. When something slips we raise it with the publisher, and the reversion clauses we negotiate up front define your exit.
Let’s startwith your game.
Send your game link. Get an initial view of the opportunity and what to check next.
Assess my gameNo pitch. No obligation.