EightSix matches your game with vetted Chinese co-publishers, negotiates the deal terms, and holds the publisher accountable post-launch. You keep your IP. You approve every step.
Steam China Accounts
Active players on Steam in the Chinese market
Global Gaming Market
China is the second-largest PC gaming market by revenue
Upfront Cost to You
Performance-based: we earn when you earn
Why Co-Publishing
A great game isn't enough on its own. Chinese players discover games through Bilibili, Weibo, and Douyin: not through the Steam global storefront. A co-publisher brings the platform relationships, community infrastructure, and localisation capability that determine whether your game finds its audience or gets ignored.
EightSix's role is to ensure you find the right co-publisher, negotiate terms that genuinely protect your interests, and hold the publisher accountable post-launch.
Revenue split
we push for the best possible terms
Upfront cost to you
co-publisher funds localisation & marketing
ISBN required
Steam Global bypasses domestic CN regulations
IP ownership
always: built into the contract
Scope of Work
Your advocate and deal architect: from first publisher conversation to ongoing revenue monitoring.
We screen our network of vetted Chinese co-publishers and shortlist candidates based on your game's genre, audience, and commercial track record. You review each option and approve before we move forward.
A shortlist of publishers suited to your game: not a single take-it-or-leave-it option.
We handle all contract negotiations: revenue share structure, marketing spend commitments, recoupment thresholds, and reporting obligations. We flag anything that isn't in your favour. You approve the final terms before anything is signed.
Agreement terms that protect your IP and your earnings.
We hold the co-publisher accountable for their commitments on WeChat, Weibo, Bilibili, and Douyin: reviewing campaign plans, approving content direction, and coordinating localisation through our publisher network.
The marketing spend they committed to is the spend that gets deployed.
We track revenue reports, cross-reference accuracy, escalate discrepancies with the co-publisher, and send you regular performance summaries. You deal with us, not the publisher directly.
You always know exactly where things stand.
Performance-based: EightSix earns when you earn. No retainer, no upfront fee.
Game Fit
CN PC players on Steam have broad tastes, but some genres have stronger publisher infrastructure than others. We'll give you an honest read in your consultation.
Strong cultural appetite for polished indie titles on Steam China. Genre-bending and narrative-driven games have strong word-of-mouth traction with CN PC players.
Historically dominant genres on Steam China. Deep mechanics and replayability drive high retention and community growth on platforms like Bilibili.
Open-world and survival mechanics resonate well. Co-publishers in this space have established communities and influencer networks ready to activate.
Growing segment with engaged player base on Steam China. Localisation complexity is moderate and co-publishers increasingly have experience here.
High localisation cost, ongoing live ops demands, and CN platform compliance requirements make large-scale titles harder to place through a co-publishing model without significant commitment.
What to Know
Here's exactly how both work: no vague reassurances.
You retain full ownership throughout. The co-publishing agreement clearly scopes what the publisher can do: localisation, marketing, and Steam China operations: with no IP assignment and explicit reversion clauses.
EightSix reviews every contract term before you see it, flags anything that isn't in your favour, and ensures the agreement you sign actually protects you.
Once matched, all localisation, marketing, and CN platform operations are the publisher's responsibility. Your post-sign-off time commitment is minimal.
EightSix monitors marketing commitments, tracks revenue reporting, and escalates if the publisher isn't delivering. You deal with us: not the Chinese publisher directly.
Due Diligence
Direct answers. If yours isn't here, it'll be covered in your free consultation.
A free 30-minute call. We'll assess your game's fit for the CN market, explain what a typical deal looks like, and give you a realistic view of what to expect. No pitch, no obligation.
Book a Free Consultation