Reach China's Steam players
without building a China team
We find your game the right Chinese co-publisher, negotiate the terms, and hold the publisher to them after launch. You keep your IP, stay on Steam Global and approve every step.
Simplified Chinese on Steam
Has topped Steam's own language survey
Chinese co-publishers
In our working network, across the genres that travel to China on Steam
Upfront cost to you
Success-based: nothing is due until a Chinese partner signs
Why a co-publisher
China's market rewards
local expertise.
A great game is not enough on its own. Chinese players discover games on Bilibili, Douyin and TapTap, not on the Steam front page. A co-publisher brings the platform relationships, the community and the localisation that decide whether your game finds its audience or goes unnoticed.
EightSix finds you the right co-publisher, negotiates terms both sides can hold to, and keeps the partnership to them after launch.
Revenue split
every clause negotiated on your behalf
Upfront cost to you
co-publisher funds localisation and marketing
Release route
Local activities assessed separately
IP ownership
written into the contract
Scope of work
What EightSix delivers
Your advocate and deal architect: from first publisher conversation to ongoing revenue monitoring.
Publisher matching
We shortlist three to five Chinese co-publishers with a real record in your genre, with our notes on what each has shipped, what they spent marketing it and whether they delivered. You review the shortlist and choose who to meet.
A vetted shortlist, never a single take-it-or-leave-it option.
Deal negotiation
We negotiate every clause on your behalf: revenue share, marketing spend commitments, recoupment thresholds, reversion and reporting obligations. We explain what each term will mean for you in one sentence. You approve the final terms before anything is signed.
Agreement terms that protect your IP and your earnings.
Marketing and localisation oversight
Your co-publisher funds and runs the Simplified Chinese localisation and the campaign on Bilibili, Douyin, TapTap and WeChat. We review the plan against the contract, check the localisation quality, and bring every asset to you before it goes live.
The marketing plan you signed off is the plan that runs.
Revenue verification
Every revenue statement is reconciled against the contract before you see it: share, deductions, recoupment and payment timing. Anything that does not add up goes back to the publisher, and what matters reaches you as a monthly summary in plain English.
You always know exactly where things stand.
Success-based: nothing is due until a Chinese partner signs your game. No retainer, no upfront fee.
Game fit
Is your game a good fit?
Chinese PC players on Steam have broad tastes, but some genres have stronger publisher infrastructure than others. You get an honest read in your free assessment.
Indie and mid-core PC
Best fitStrong appetite among Chinese Steam players for polished indie titles. Genre-bending and narrative-driven games travel on word of mouth, and Bilibili does the rest.
Action / RPG / Strategy
Best fitHistorically the strongest genres with Chinese Steam players. Deep mechanics and replayability drive high retention and community growth on platforms like Bilibili.
Survival and sandbox
Good fitOpen-world and survival mechanics resonate well. Co-publishers in this space have established communities and influencer networks ready to activate.
Simulation and management
Good fitA growing segment with an engaged Chinese player base on Steam. Localisation complexity is moderate and co-publishers increasingly have experience here.
Large live-service titles
Harder to placeOngoing live ops, in-game events and Chinese platform compliance need a publisher willing to commit for years, not a launch window. Placeable, but the shortlist is shorter and the terms need more work.
What to know
Two things developers ask before signing
Here is exactly how both work. No vague reassurances.
IP protection
You retain full ownership throughout. The co-publishing agreement scopes exactly what the publisher can do (localisation, marketing and the Steam Global launch), with no IP assignment and explicit reversion clauses.
EightSix reviews every contract term before you see it, explains what each one does, and makes sure the agreement you sign says what you think it says.
Publisher accountability
Once the deal is signed, localisation, marketing and community are the publisher's work, and the contract says exactly what that work is. Your time after sign-off goes on approvals, not operations.
EightSix tracks the marketing commitments and the revenue reporting, and takes up anything that needs resolving. You have one point of contact throughout.
Before you ask
Questions we get from every developer
Direct answers. If yours is not here, it will be covered in your free assessment.
Find out what your game could earn in China.
Send your Steam page. Within 24 hours on working days you get an honest read of your game's China demand, the publisher types that fit, and a realistic revenue share range. No pitch, no obligation.
Get your free assessment