About EightSix Games
Empowering Western Developers in China
EightSix Games helps Western PC developers enter the Chinese market with clarity, confidence, and control. We specialise in matching developers with the right Chinese co-publisher and managing the entire process, making expansion into China seamless, profitable, and sustainable.
Built on Experience
EightSix was founded by Louis Ellingworth after a career on the publishing side of Western games in China. We understand what developers need to succeed globally.
EightSix Games was built on a simple principle: developers deserve a fair, transparent path to global success. We eliminate guesswork, protect your creative vision, and handle the complexities of the Chinese market so you can focus on making great games.
At EightSix Games, we act as a seamless extension of your team, handling everything from publisher matchmaking to marketing, compliance, and revenue optimisation. We integrate into your workflow, making the process as effortless as possible.
Building Lasting Partnerships
We believe in building lasting partnerships based on mutual trust and shared success.
Transparency
No hidden terms, no restrictive contracts. Just clear, fair agreements that protect your interests.
Control
Developers should own their IP, their decisions, and their future. We ensure you maintain full creative control.
Simplicity
Expanding into China should be straightforward, not overwhelming. We handle the complexity so you don't have to.
Sustainability
Long-term success matters more than just a strong launch. We build lasting partnerships that grow with you.
Comprehensive Support
The Chinese market offers tremendous opportunities, but navigating its complexities requires expertise. We remove these obstacles with our comprehensive, streamlined approach to market entry.
Strategic Publisher Matching
Finding the Right Partner
We match your game with a vetted Chinese co-publisher that aligns with your genre, audience, and business goals.
Comprehensive partner qualification and vetting process
Negotiating fair revenue terms and clear responsibilities
Regulatory guidance for ISBN requirements and content approvals
Full-Service Marketing & Community
Localised Growth Strategy
We manage Chinese social media platforms and collaborate with influencers to amplify your reach and build engaged communities.
Multi-platform social media management (WeChat, Weibo, Bilibili)
Influencer partnerships and content strategy
Performance tracking and data-driven optimisation
Revenue Optimisation & Support
Maximising Your Success
Tailored strategies to maximise revenue while staying competitive, with ongoing support to ensure long-term success.
Pricing strategy and monetisation optimisation
Continuous performance monitoring and improvement
Long-term engagement and growth support
The EightSix Advantage
Compare our approach with traditional publishing models and see why developers choose us for their China market entry.
Traditional Publishers
- Loss of IP control and creative freedom
- Opaque revenue terms and hidden fees
- Limited post-launch support and engagement
- Complex publishing process with long timelines
EightSix Games Advantage
- Full developer ownership and creative control
- Transparent revenue-sharing with no hidden costs
- Comprehensive long-term growth and support
- Streamlined process handled entirely by EightSix
Redefining Success
We want to redefine how Western developers succeed in China, no more vague deals, no more complicated partnerships. Just a clear, efficient, and fair way to expand your game's reach and revenue.
Ready to Get Started?
If you're ready to bring your game to China without the stress, EightSix Games is here to manage everything for you. Let's discuss your project and create a tailored strategy for success.